Make it dead simple to convert your prospects into paying customers. You’d be amazed at the difference one extra click (or touch) will make.
I recently consulted with a local business owner in Kennesaw, Georgia. They were frustrated at how few conversions they were experiencing after changing from a simple single-page site to a full multi-page WordPress site.
The new site was cleaner, had a ton more media and content, and had several more places for customers to contact the local business. There was a phone number at the top of the page, an address at the bottom and a button to click that took them to a form to request a free consultation.
Key point to note there, one of the main differences between the sites, besides the number of pages, was the consultation form.
On the original site, the form was embedded right there at the top of the page so I could enter my contact details, click submit and be on my way. On the new site, I had to click a button, enter those same contact details, then hit submit. Wait a minute, it couldn’t be that simple could it? One little button press?
Well, we made the change and guess what? We saw a 400% increase in form fills.